The sale of a product is always the start to a relationship, which comes at a cost of ownership to the buyer and is one of opportunity for the seller. If treated right by the seller, the buyer comes back and brings with him more business and if treated in a lacklustre fashion, the seller stands to lose more than gain.
The life cycle of any product indicates a journey which directly impacts a buyer and seller relationship defining therein the seller's general market reputation, as with every sale the seller is promising the buyer continued support and intent to deliver. What stops this from happening effectively in a non- eXchange environment, is the unreliable capture of the products whereabouts. Thus having an installed database not only provides access to every product owner but helps sellers to deliver on their promise of undulated support.
Customers want proactive and considerate sales reps that are well informed and share their insights on a consistent basis, hence installed database tracking through the eXchange becomes crucial, as the system streamlines connectivity across the distribution network and highlights product servicing needs, guaranteeing customer satisfaction.