The measure of an intelligent business is its ability to adapt to change.
Product life cycles since the very beginning have followed a similar trajectory, incorporating market development, growth, maturity and decline as they graciously pass through each stage. But with constantly evolving ostentatious transformations in market trends, directly influenced by consumer demands, product decline is faster than ever. Since demand is constantly changing and so are the products in the market paving the way for shorter product life cycles, upgrades are faster than ever, almost in the blink of an eye. Therefore without a single platform to manage and share product information, data integrity is at risk throughout the supply chain.
Consequently dealing in multiple portfolios across a multi-tier distribution network requires not only streamlined processes and data hygiene, to consistently capture accurate updates and in turn fulfil the increasing supply of dynamic consumer demand, but to make faster decisions based on in-depth analysis brought on by the consistent data capture, to put into perspective patterns that emerge to monopolize trends, and enhance foothold in the market, to easily be differentiated from competitors.
This makes accurate product information indispensable, throughout the distribution network as the eXchange captures the individual product code and the proliferation of the SKU codes, in order to track movement and stocking, within and beyond enterprise with utmost ease. More importantly the eXchange captures the real essence of each product itself through a universal catalogue across the addressable universe in a distribution network.