Customer service isn't a department, it's the entire company.
Companies that aren't customer centric all the way, from top management, to the front line sales team, and everyone else in-between, are frequently missing out on business opportunities, as customer service is largely interdependent. Often companies fail to deliver top class customer satisfaction as they are engaged in various non-value add administrative tasks, in their day to day routines. It becomes indispensable for the workforce to be consistently reminded that every sale is a living customer, and that makes customer service paramount in forming lasting relations with existing, and to attract potential clientele.
Aftersales service plays a substantial role in both safeguarding and furthering the brand reputation. If not managed efficiently, it can become a significant source of frustration for both customer and customer service team, which could ultimately, lead to loss of clientele.
The eXchange streamlines various aftersales services, fundamentals which include covering various aspects of warranties, AMCs and their related claims, besides tracking the installed customer base, to consistently strengthen rapport and uphold the promise that brands make when customers initially sign up. All these important aspects ensure lasting relations and not just intermittent points of interface, which are disconnected in a zone of no news, responsible for customer attrition.